Gym, personal training studios, yoga coaches, fitness apparel stores, or any other fitness-related service providers face tight competition. Websites get lost in the fiercely competitive industry, and they are losing dozens of possible clients by neglecting SEO for fitness businesses.
Do you know: 53% of all website traffic comes from organic search? Visibility on search results is often a deciding factor for clients. If a business is not optimizing its site, it is most likely not capturing new clients and is missing growth opportunities.
In this guide, we’re going to cover fitness business SEO, providing a detailed strategy to improve visibility on the web.
Step-by-Step Strategy for SEO for Fitness Businesses
1. Optimize for Local Search
For fitness businesses, local SEO is paramount. People are looking for fitness services such as a gym, yoga studio, or personal trainer in close proximity. Local search optimization guarantees that your business is listed in the search results when the audience searches for nearby services.
How to Optimize for Local Search?
- Google My Business: Claim your business profile to appear in Google Maps and local search results.
- Local Keywords: Use geo-targeted keywords like “gym in [city name]” or “personal trainer near me” in your website content and meta tags.
- Encourage Reviews: Ask clients for reviews to boost your local reputation. Positive reviews influence search rankings.
2. Conduct Keyword Research
The importance of keyword research as part of an SEO strategy cannot be overstated. Modify your content to fit the exact search terms used by your possible customers. It drives organic and highly-targeted traffic. Find out fitness-related long-tail keywords such as “how to get in shape at home,” “best yoga classes in California,” or “yoga for weight loss.”
How to do Keyword Research?
- The first step of SEO for fitness businesses is to identify high-volume and relevant keywords. Use Google Keyword Planner, Ahrefs, or SEMrush for detailed insights.
- Be specific and targeted. You should focus on long-tail keywords with a lower keyword difficulty. Rather than “fitness gym,” rank for “fitness gym for weight loss in Alaska.” These keywords will have lower competition and capture the target audience better.
- Use different variations of the keywords in your website content, blog, and service descriptions. Make sure to use them in moderation to avoid being penalized for keyword stuffing.
3. Create Informative Content
Don’t write for the sake of writing. Write what your audience is looking for. If you are fulfilling their queries, they will likely trust your services. Follows the EEAT framework, which implies showing authority in your niche to outrank the competitors. Your blogs and training success stories will keep visitors interested.
How to Create Informative Fitness Content?
- Answer Fitness-related Questions Write blog posts to answer the common fitness issues. You can share exercise tips and weight loss programs. Answering such questions earns you trust and directs people to your content through organic searches.
- Use Keywords: Utilize keywords like “best workout plan for beginners” and “how to lose weight with yoga” to increase the organic ranking.
- Include Graphics: Add images, videos, infographics, and any other form of graphics to your content to make it more interesting and increase shareability.
4. Site Should Be Easy To Use
User Experience is another non-negotiable factor for search engine optimization strategies. Websites with well-optimized UX receive favorable ratings from Google and are ranked higher in the search results. Here are some ways to improve a website’s UX:
- Mobile-friendly: UX is not limited to content and design only. These days, people are always on the move, and so they mostly use their phones. Your website should be responsive and mobile-friendly. Make sure the mobile version of your website works on different screen sizes.
- Quick Load Duration: UX designs should also include the duration of your website’s load speed. 53% of mobile visitors will abandon a page if the load speed is longer than three seconds. Google PageSpeed is one of the tools you can use to check your website’s speed and optimize it.
- Easy to Use: From your end, improving the website UX can also be focused on making the website navigational menus easy to use. These can include class schedules, pricing, trainer profiles, and more. With UX, the less complicated, the better.
5. Backlinking
According to Google, Backlinks (links from other websites pointing to yours) are a website’s main currency of trust and authority. Often, the more backlinks a website has, the better it is ranked. This does not mean to sacrifice quality for quantity.
How to Create Backlinks?
- Fitness Industry: As a website owner, you can write guest blog posts for fitness blogs, health websites, or local business blogs and include your website’s backlink.
- Local connections: Connect with other businesses in your area, such as health food shops and wellness centers. Write a compelling email to ask them if they would link to your website.
- Claim your Business in Local Directories: There are many directories that allow you to add your business without costs, such as Yelp, Yellow Pages, and specific fitness directories.
Closing Remarks!
SEO for fitness businesses is a continual process that can improve your website’s ranking in the search engines. It helps you get noticed, rise above competitors, and gain new clients. Never forget that SEO is a process that takes time. It takes time, but with a good plan and consistency, the fitness business will benefit from increased metrics such as conversions.
Skyloft Digital USA offers top-notch SEO for fitness businesses to make your website rank higher and attract more local clients. Get in touch with our experts today!
